Targeting Keyword
As well as the quality of the links another important area is to look at what keywords are being targeted, for example a keyword that has 10 searches a week has a less potential to return results compared to a keyword that has 500 searches a week. Even though the keywords that have less searches may mean that there is less competition it can be a good idea to target a more competitive keyword as the primary goal and aim for the less competitive keywords as a secondary goal.
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